Issue #799
Each year for three years now, I've spoken to developers at the Bricsys International Conference about the state of CAD in the portable market -- Android tablets, iPhones, and so on. When I first spoke two years ago in Brussels, portableCAD was a brand-new market. While I urged developers to consider entering it, the market was so new that we didn't know the limitations developers would encounter.
A year later, CAD vendors had had about 6-18 months experience writing apps for portable devices, so that when I spoke at the conference in Amsterdam, I was able to describe in detail the drawbacks developers had experienced. In brief, the primary problem is that CAD is hardware intensive, but portable devices don't yet provide the hardware umph needed. It is difficult to cram the operating system, the CAD program, and all the drawing data into 0.5GB or even 2GB of RAM, because on Android and iOS devices there is no such thing as disk paging or the ability to add more working RAM. Similar, users can't just swap in a faster, CAD-friendly graphics board. Writing for iOS is difficult, because of Apple's secrecy (most hardware specs are unknown), while writing for Android is difficult because of device targeting.
The other problem, of course, is that apps sell for free, or nearly free, especially after Apple takes its 30% cut.
At this year's conference in Darmstadt, Germany, I reported that the portable CAD market matured to the point that vendors are now looking for solutions to these rather traditional problems:
- A pricing model
- A distribution model
Meanwhile, the hardware problem slowly resolves itself as the available RAM increases and the GPU attains better specs. Quad-core CPUs running at 1.5GHz or faster are now common, while units with 8 cores and/or speeds of over 2.5GHz are beginning to ship. Worldwide, 70% of phones and tablet are Androids, and Android tablets now have more than half the market. The primary exceptions are Japan and USA, where iOS still holds a lead.
State of CAD on Portable Devices
Autodesk by far offers the largest assortment of apps, with more on iPad/iPhone than on Android. Second largest is IMSI/Design.
There is little competition in the area DWG viewers, because Autodesk's products are free, are good enough, and are written by the originator of the DWG spec. The exception is IMSI/Design, who is determined to make a dent in the portable app world with its TurboViewer and TurboSite series.
In 3D, there is no file standard like DWG in 2D, and so far more viewers are available. Among CAD vendors with no interest in the cloud, several have released apps that link back to their PLM systems -- database viewers, in effect.
Let me summarize the types of apps being offered: most are drawing viewers; very few allow editing, outside of markups. Some are dedicated to proprietary formats; some let you view associated data, such as layers and attributes; some handle 3D models, and so allow view rotation and slicing; and most share drawings with services like email and Dropbox.
Actual Download Statistic and Prices
I mentioned that distribution is a problem. If we read publications like TechCrunch or press releases from Autodesk, then all we only ever hear are numbers that start in the millions. But the Long Tail problem dogs the app world, too. Let's take a look at actual download statistics. These numbers are from Google Store, because Apple store no longer has download stats. (Note that some free apps require an additional payment of some sort to be useful.)
Google Play Store, October 2013:
App Name (Vendor) | Downloads | Price |
---|---|---|
GStarCAD MC Pro (GStarsoft) | 100+ | $9.99 |
Map Viewer (Bentley) | 100+ | Free |
TurboViewer X (IMSI/Design) | 500+ | $6.95 |
eDrawings (SolidWorks) | 1000+ | $1.99 |
Etoolbox Mobile/IntellICAD (CMS/ITC) | 1000+ | Free |
Glovius (Geometric) | 1000+ | Free |
HOOOPS Viewer (Tech Soft 3D) | 1000+ | Free |
Nomad (Nemetschek Vectorworks) | 1000+ | Free |
Revizto Viewer (Vizerra) | 1000+ | Free |
Solid Edge Mobile Viewer (Siemens PLM) | 1000+ | Free |
TurboViewer Pro (IMSI/Design) | 1000+ | $19.95 |
BIMx (Graphisoft) | 10,000+ | Free |
FormIt (Autodesk) | 10,000+ | Free |
Glovius Lite (Geometric) | 10,000+ | Free |
GrabCAD (GrabCAD) | 10,000+ | Free |
GStarCAD MC (Gstarsoft) | 10,000+ | Free |
SubDivFormer (ASCON) | 10,000+ | Free |
TFTpad (TFTlabs) | 10,000+ | Free |
Buzzsaw (Autodesk) | 50,000+ | Free |
ForceEffect Motion (Autodesk) | 50,000+ | Free |
Autodesk 360 (Autodesk) | 100,000+ | Free |
Homestyler Interior Design (Autodesk) | 100,000+ | Free |
Inventor Publisher Viewer (Autodesk) | 100,000+ | Free |
TurboViewer (IMSI/Design) | 100,000+ | Free |
3D CAD Models Engineering (CADENAS) | 100,000+ | Free |
AutoCAD 360 nee WS (Autdesk) | 5,000,000+ | Free |
YouTube (Google) | 500,000,000+ | Free |
Table 1: Download and pricing for CAD apps running on Android OS in October 2013
(Pricing and download stats may have since changed.)
What we see from Table 1 is that download numbers are tiny (with the exception of AutoCAD 360), and that the price is free, generally. For comparison purposes, I included the number for YouTube. Google reports numbers to the nearest 1xx or 5xx, so when you see 100 downloads, it could be between 100 and 500.
The troubling part is the following rule of thumb: download numbers are 6x larger than usage numbers, generally. Because apps are free to download and try out, it is normal for users to download a half-dozen similar apps, try them out, and pick only one to use. (Heck, I've paid for Android apps, and then abandoned them when a better one came along.) This means that 5 million downloads of AutoCAD 360 might translate into 1 million or fewer users.
I would suggest, however, that in the CAD world, the 6:1 ratio does not apply, because apps are not as interchangeable as in the social media world. There aren't, for instance, a half-dozen apps that view files from Graphisoft; there is just one.
Alternative Pricing Plans
The other thing Table 1 illustrates is the price of apps: free. And so CAD vendors now struggle to find how to pay for the cost of developing apps, a product development process that is not free. Figure 2 shows a sampling of some pricing plans introduced in the last year; it shows the variety of system some CAD vendors are attempting:
Pricing for iOS and/or Android apps, October, 2013:
Autodesk | Cost Per Month | Cost Per Year |
---|---|---|
AutoCAD 360 | Free | ... |
AutoCAD 360 Pro | $4.99 | $49.99 |
AutoCAD 360 Pro Plus | ... | $99.99 |
IMSI/Design | List Price | Special Price |
TurboViewer | Free | Free |
TurboViewer X | $6.99 | $6.99 |
TurboViewer Pro | $29.99 | $19.99 |
TurboReview | $49.99 | $29.99 |
TurboSite Reader | Free | Free |
TurboSite Enterprise | Free | Requires credentials |
TurboSite | $999.00 | $499.00 |
Table 2: Two kinds of variable pricing plans developed by CAD vendors
(Pricing plans may have changed since October.)
Tied to Desktop Software
An alternative to charging for apps is to tie them to the desktop, so that the free program is useless without paying a few hundred or a few thousand dollars for the desktop version. Table 3 shows examples of such pricing.
Linkages for iOS and/or Android apps, October, 2013:
Geometric | |
---|---|
Glovius | Free, but requires an account on Bable3d: $9 to $19/month |
Or a desktop account: $19 to $39/month | |
Or a permanent license of translation software: $199 to $995 | |
Siemens PLM Software | |
Solid Edge Mobile | Free, but reads only SEV files generated by desktop Solid Edge |
Nemetschek Vectorworks | |
Nomad | Free, but requires annual subscription with desktop Vectorworks |
Vizerra | |
Revizto Viewer | Free, but requires desktop Revizto: $199 to $399 |
Table: 3: Several ways by which CAD vendors tie apps to desktop licences fees
(Pricing plans may have changed since October.)
[This paper was first presented at Bricsys International Conference 2013.]
To contact Ralph Grabowski for assistance in strategizing the development of your CAD app for portable devices, write to [email protected]
Paul F. Aubin has his new book out, Renaissance Revit: Creating Classical Architecture with Modern Software and it teaches complex parametric forms using Revit's Family Editor. He tells me, "This hands-on tutorial format book teaches many beginning through advanced family editor skills using the classical orders of architecture as subject matter. Whether you create traditional forms or not, if you want to learn the family editor, this is the book for you." For Revit versions 2012 through 2014: http://paulaubin.com/books/renaissance-revit
In Twitter
upFront.eZine (@upFronteZine): Carl Bass: "We have now built a community of over 150 million consumers who are using our products." -> http://seekingalpha.com/article/1726342-autodesks-ceo-hosts-investor-day-conference-transcript
150 million "consumer space" customers give Autodesk $20M revenue = 13 cents/customer/year. CAD competitors will be sure to avoid this space.
The Autodesk Master Plan: get desktop users onto rental, and then start layering on [charges for] cloud applications. As of 1 Feb 2015 upgrades are canceled.
Autodesk has 1.9 million commercial subscribers.
By FY2018, Autodesk expects 70% of its income to be recurring (cloud, rental and maintenance subscription); currently at 40%.
Fusion 360 has "over 20,000 users," reports Autodesk.
Autodesk's PLM 360 has 10,000 users
CAM 360 will be the first cloud solution for CAM [computer-aided manufacturing] from Autodesk.
- - -
upFront.eZine (@upFronteZine): Graphics board marketshare is roughly 2/3 nVidia, 1/3 AMD, and zero for Matrox and S3 -> http://jonpeddie.com/publications/add-in-board-report/
JPeddie Research reports add-in graphics boards (AMD,nVidia,etc) declined 17% from last year, skidding more than the 8% decline in PC sales.
Horay! nVidia finally admits its GPUs ruined our HP (etc) notebook computers, and is paying out $1.9 million [in Canada] -> http://www.canadiannvidiasettlement.com
- - -
upFront.eZine (@upFronteZine): "Geeks for Monarchy:The Rise of the Neoreactionaries" It's remarkable the many directions human thought can wander -> http://tcrn.ch/1eod7ld
- - -
upFront.eZine (@upFronteZine): As soon as we take the vendor's side, we go against the reader. If we go against the reader, then we publications don't deserve to exist.
Letters to the Editor
"I am having a very difficult time getting to the drawing commands in solidworks. What I mean is this: I have been an AutoCAD 2D draftsman since 1991. I have never been able to grasp the 3D part of autoCAD. So now I need to get a very basic (a more direct method) to getting the regular drawing commands, similar to what I am used to using in AutoCAD 2000.
"The whole 3D thing of populating a database to draw an assembly is a mystery to me. I have these books about Solidworks, but they all take off from the same place: database properties population. I don't get the nomenclature, and the concept of having to set up all of the boxes and switches-- I just want to get started drawing and not have to fool around with the rest of the preliminaries.
"Can you provide guidance to something that will help get me started drawing so I get the jobs that are out there for this product. The customers aren't going to provide the learning curve to allow me to get grounded and productive."
- F. D.
The editor replies: "I understand your frustration, because 3D modeling is a very different animal from 2D drafting. Must you use Solidworks? The reason I ask is because there are two types of 3D modeling programs:
- direct (SpaceClaim, SketchUp, BricsCAD Platinum, Fusion, etc)
- history-based (SolidWorks, Inventor, Pro/E, etc)
"In the case of history-based, you do have to set things up so that the model is built rationally. Direct modeling is more like 2D drafting, where you can do anything you want at any time. I don't know of books that would help you, but I suggest you search YouTube for videos that might help you get started."
Mr D responds: "The market is flush with design jobs requiring Solidworks, and it seems that if I could somehow surmount the front end of Solidworks I could get to the drawing part that I do professionally.
"I appreciate you telling me the difference between direct 3D and historical 3D. I was not aware that there was such a difference. I will have to shop the prices of some of the direct products to see if i can get working with one of those software packages."
Re: Use QuickDim with your CAD software? Auto-Dimensions might sue you
"Great podcast on patents and patent trolls: http://www.thisamericanlife.org/radio-archives/episode/496/when-patents-attack-part-two."
- Leo Schlosberg
www.caryconcrete.com
"I have appreciated your information for quite a while now. Keep up the good work!:
- David Austin
"Thank you for your outstanding service. I have read your eZines for many years. Lately, I am shifting to a different way of receiving your news, via Feedly."
- W.D.
"I'm trying to comment on your WorldCAD Access piece on the Dassault's 3DEXPERIENCE, but it appears I have to now register with one of these organizations [like OpenID, Google+, and Typepad). Can you advise me as to which one is the least intrusive and offensive?"
- P.L.
The editor replies: "My blog was being attacked by comment spam from China, and so I had to turn this on tostop the onslaught. I've turned it off now, so you can try again."
Spin Doctor of the Moment
"We're entering an exciting new era in which everyone will be able to create and print three dimensional objects."
- Kristina Libby, Microsoft consumer PR
http://www.theregister.co.uk/2013/11/16/microsoft_joins_3d_printing_bandwagon_with_free_design_tool/
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