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Issue #460   :  :  February 7, 2006


C o n t e n t s

The Kinder, Gentler PTC

SolidWorks World, Part 2
       - 2D to 3D: What's It Take?

Below the Radar, and other regular columns.


Write the Editor.

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Access nearly-daily CAD commentary at our blog: WorldCAD Access.


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The Kinder, Gentler PTC

In its early days, Parametric Technology Corp was like a wildfire in the mechanical CAD world, growing fast and stepping on toes. The aggreesive PTC hit a road bump around 2000, when it took its eyes of Pro/Engineer CAD software, thinking its WindChill collaboration software would have even better sales. 'Twasn't so.

Chastised, the company reexamined its CAD software, realizing it was now outdated against its competitors -- such as SolidWorks and Solid Edge (then owned by Intergraph). "Difficult to use," was the consensus. The overhauled Pro/E emerged in 2002 as "Pro/Engineer Wildfire" in 2002, with icons instead of cascading menus, a dashboard, direct modeling, and other features we now consider normal. With WildFire 3 due out on March 17, PTC figures that they'll have implemented 95% of their modernization effort.

The company takes pride in being the only vendor with salability: a single user interface and file format handles the range from mid to high. The three levels of Pro/E are:

    1. Foundation Advantage is US$5,000 (most popular).
    2. Flex Advantage is $13,000.
    3. Flex 3C (CAD, collaboration, control) is $20,000.

PTC is pleased at the gap other vendors present between mid and high end MCAD, because this lets them tell potential customers about their single CAD strategy running on Unix/Linux and Windows 32/64. Contrast that with the competitors:

  • UGS -- Solid Edge or NX.
  • Dassalt -- SolidWorks or Catia.
  • Autodesk -- Inventor or -no high end-.

One CAD package is central to PTC, with tie-ins to all other aspects of designing products. (They plan no acquisitions of any CAD software.) Consider the lowly cell phone: it consists of a mechanical design, plus PCB (printed circuit boards), electronics, software, documentation, testing, and so on. It's PTC's aim to provide all the software needed to design every aspect of every product.

At 335,250 licensed copies [as of Dec 31, excluding education], PTC figures they have the largest market share, when you leave out education seats. www.ptc.com   


SolidWorks World 2006, Part II

Some more knowledge captured from Semour & Powell:

  • What we say is different from what we do.
  • Anthropology comes before technology.
  • We need to produce emotionally-compelling products.
  • "Emergent behavior" is using products for unintended purposes.
  • No one else is in the future, so you might as well create it.

Design lies somewhere between these two extremes:
        Engineering     vs.     Art
        Industry        vs.     Culture
        Logical         vs.     Intuitive

New designs appear at different points when society (people) intersects with technology (science) and business (economics). Knowledge leads to ideas, which leads to benefits, and then to embodiment.

 

2D to 3D: What's It Take?

What does it take to switch 2D users to 3D? I got asked that question by SolidWorks executives wondering how to grow their marketshare.

I suspect the answer is "pain." It's painful switching to unfamiliar 3D CAD from familiar 2D CAD. Users won't switch until it becomes more painful to remain with 2D. What are the possible sources of pain?

  • Clients who demand drawings in 3D.
  • Competitors who win away jobs because they use 3D.
  • 2D becoming as clunky as the old drafting board.

 


Below the Radar

A summary of CAD industry news you may not have read elsewhere, or that I found interesting:

 

CADMAI integrates into third-party applications as a relational 2D and 3D CAD system. Version 2.2 has new APIs for creating CADMAI windows, and to access CAD functions from applications written in C, C++, or .net. The complete 2D/3D geometric library can also be used independently. http://cadmai.com/html/home_en.html

Right Hemisphere has two plug-ins for the new Acrobat 3D: PMI [product manufacturing information] Module (US$495) converts CATIA and JT files to PDF. The PDF Publishing Module (US$295) creates interactive 3D PDF files without the JaveScript routines required by Acrobat 3D; go figure. http://www.righthemisphere.com

SolidWorks ships 64-bit versions of SolidWorks 2006 x64 Edition and COSMOS (design analysis) software for use with assemblies up to 8TB in size -- well, in theory -- running on a 64-bit computer running a Windows XP Professional x64 Edition operating system. http://www.solidworks.com

AVEVA plans to integrate its Vantage PDMS [plant design management system] with Autodesk's Inventor and Architectural Desktop in the first half of 2006. http://www.aveva.com  

Dassault Systemes figures its new Business Process Content will make will make its PLM business processes available to customers of all sizes. [I'd write more, but I got lost in acronyms.] http://www.3ds.com

VizUp reduces polygons in 3D models. There's VizUp 2 Standard for US$299, a Professional edition for advanced reduction ($595), and the Enterprise edition optimized for very large models ($1,495). http://www.vizup.com/store/index.html

From CAD to the cutting machine: ArchiCAD has been integrated with Tekla Structures to structural design and fabrication. http://www.graphisoft.com/products/ArchiCAD/energize9/structural.html  

General CADD Pro has been updated to version 4.1.06. http://www.generalcadd.com/downloads.htm

Geomagic Studio 8 is enhanced for data capture and digital reconstruction, plus new measurement system plug-ins. http://www.geomagic.com

RDV Systems' Rapid Design Visualization 3D simulation software is updated to V2006.2 for Civil 3D, Map 3D, Architectural Desktop, and Building Systems from Autodesk. http://www.rdvsystems.com

Lattice Technology upgrades its XVL format by reducing memory consumption by 70% and viewing times by 50% for data-intensive 3D assemblies. I appreciate their press release including the meaning of XVL: eXtensible Virtual world description Language. http://www.lattice3d.com

 - - -

These news items were posted during the last week at the WorldCAD Access blog <worldcadaccess.typepad.com>:

  • Intergraph Acquires Alias
  • Rush of CAD Updates
  • When Duz SolidWorks Go Solo?
  • Alibre: No, We're #1!
  • HP and SW Gang Up on 2D Users
  • PTC: We're #1!
  • My Books Online
  • Will Autodesk Show High-End MCAD Soon?
  • BW Interviews CB
  • NDES Up for Sale
  • Bentley Acquires Another Dealer
  • Reversal of Fortune?
  • Sun Benchmarks CAD on "World's Fastest" PC

 And at the Gizmos Grabowski <worldcadaccess.typepad.com/gizmos/> Weblog:

  • Opera to Add Widgets -- Why?
  • Kama Sutra
  • Avoiding Dog-Friendly Work Places
  • Bitten
  • Why Google Earth Doesn't Line Up

 


Hardware News

Stratasys's 3D printers are using Arcam's "CAD to Metal" electron-beam melting process to fuse titanium powder into solid metal parts. http://www.Stratasys.com  and http://www.Arcam.com


People/Companies on the Move

It's been 20 years since the first copy of TurboCAD was sold. To celebrate, IMSI is selling TurboCAD Deluxe 11 at the 1986 price of US$99.95, and throwing in a set of kitchen knives [just kidding]. http://www.turbocad.com

Bentley Systems appoints Rob Whitesell as vp of Bentley Plant.

Dassault Systèmes appoints Patrick Romich as ceo of its ENOVIA brand.

Proficiency joins the JT Open program, and supports 3D JT data in its Collaboration Gateway software.

Bentley acquires the assets of Cook-Hurlbert, a company with software for electric and gas distribution networks.


Redo

"Tony Lockwood is editor of 'DESKTOP Engineering' magazine. 'Design Engineering' is in Canada."
        - Rachael Taggart


WorthWhile Web

http://news.com.com/2102-1025_3-6034666.html?tag=st.util.print
"When Google is not your friend"
A description of how Google retains records of your searches.

 

http://video.google.com/videoplay?docid=5954521938928173924
Google Video
"Hurricane Katrina video from the Beau Rivage"

 

http://video.google.com/videoplay?docid=-1539922531377218673
Google Video
"Don't work so hard" (humor).


Letters to the Editor

Re: Outsourcing -- It's Not Just Global

"I wish I could find a clear discussion somewhere of the accounting methods used to assign costs to internal labor. What I have seen is that accounting calculates an 'actual cost' to every hour of internal labor, which includes things like utility bills, real estate taxes, and then compares that cost to the contract cost of outside labor, which include none of these.

"Under this method, outside labor is always cheaper. Fewer workers carry more and more cost, which doesn't go away unless you shut the doors and sell the land. The whole process is an incentive to forget how to do things and go out of business."
        - Terry Priest

The editor replies, "Kind of like Dilbert's boss fantasizing over the company's profits if he were to fire _everyone_."

 

"In 1987, my company had over 100 designers and drafters. Today, we are left with 6 designers (all of them ready to retire) and 5 CAD drafters.  

"Three of the five have been told they are being 'transitioned' by the end of 2006. All of their work is going to be outsourced to a local engineering firm."
        - Paul Davis

 

Re: SolidWorks World 2006

"When you wrote 'Did you know about the ceo banned from Las Vegas?' you probably needn't be so circumspect about naming him. At least one CAD company ceo I know of was interviewed on-camera about his role in the MIT blackjack team of the early 1990s during a Discovery Channel program. Some of the team members spoke in the shadows with their identities hidden, but he did not."
        - Lee Teschler
        Machine Design Magazine

The editor replies: "I tend to be cautious about naming names, unless I have a second source -- which I didn't have at this time. There was a book written on the incident, 'Bringing Down the House', although it appears not to name the ceo."

 

"And talking of a distinct character, [SolidWorks co-founder] Mike Payne's new company < http://www.spaceclaim.com > is generally hush-hush. They recently bought Gravelsoft."
        - Rachael Dalton-Taggart
        Strategic Reach

 

"Regarding the slide displayed by Seymour and Powell showing the difference between men and women. 'Designers can't be politically-correct,' they noted. The picture shows men and women as they are; but what they want, at least when it comes to technology, is the reverse."
        - Peter Debney

 

Re: Spinmeister of the Week

        "This has got to be one of the most obfuscated statements:

'Even current synthetic benchmarks designed to show off theoretical rates in 3D hardware can have a hard time exploiting the tripling in fragment processing ability. That's not to say the performance increases at the same clocks as R520 are invisible. Clearly they're not without increases, especially at the higher resolutions, of up to 30% in the games we tested, clock-for-clock.'

"From http://hardware.slashdot.org/hardware/06/01/24/136208.shtml  "
        - Don Beaton

- - -

"I do enjoy reading your ezine."
        - Pat Lindsay


Spin Doctor of the Moment

"Participatory dictatorship."
        - Mary Fulbrook, history professor, University College London, imagines politics in the former East Germany.
yalepress.yale.edu/yupbooks/book.asp?isbn=0300108842


Notable Quotable

"A Western Digital spokesman gushed this week that the [new transparent hard] drive had 'radically progressive style' and 'plenty of flair'. It's good to see a man enjoying his job. Now all he needs is a life."
        - Guy Matthews
        
http://www.theinquirer.net/?article=28781  


 


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